Automations can help you save time, by making your CRM perform actions based on user behaviour and other triggers on your website.
When to Use Automations
- Email Sequences: Trigger a series of emails when a user signs up, buys merchandise, or engages with your content.
- Segmentation: Automatically sort subscribers based on behavior like clicking links or downloading exclusive content.
- Update Contacts: Refresh subscriber information or tags based on actions like purchasing concert tickets.
- Efficiency: Streamline repetitive email marketing tasks, leaving you more time to focus on your music.
Suggested Automations for Musicians
Fan Onboarding
- Trigger: New subscriber via sign-up form on your website
- Action: Send welcome email series introducing your music, upcoming events, and exclusive offers.
Merch Sales Follow-up
- Trigger: Completed purchase on your merchandise store
- Action: Send thank-you email and recommend additional merchandise based on their purchase.
Concert Ticket Promotions
- Trigger: User clicks link for concert details but doesn’t purchase
- Action: Send an email with a special promo code for a ticket discount.
Fan Re-engagement
- Trigger: Subscriber hasn’t opened emails in 30 days
- Action: Send “We Miss You” email with an exclusive track to re-engage them.