Automations

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Automations can help you save time, by making your CRM perform actions based on user behaviour and other triggers on your website.


When to Use Automations

  • Email Sequences: Trigger a series of emails when a user signs up, buys merchandise, or engages with your content.
  • Segmentation: Automatically sort subscribers based on behavior like clicking links or downloading exclusive content.
  • Update Contacts: Refresh subscriber information or tags based on actions like purchasing concert tickets.
  • Efficiency: Streamline repetitive email marketing tasks, leaving you more time to focus on your music.

Suggested Automations for Musicians

Fan Onboarding

  • Trigger: New subscriber via sign-up form on your website
  • Action: Send welcome email series introducing your music, upcoming events, and exclusive offers.

Merch Sales Follow-up

  • Trigger: Completed purchase on your merchandise store
  • Action: Send thank-you email and recommend additional merchandise based on their purchase.

Concert Ticket Promotions

  • Trigger: User clicks link for concert details but doesn’t purchase
  • Action: Send an email with a special promo code for a ticket discount.

Fan Re-engagement

  • Trigger: Subscriber hasn’t opened emails in 30 days
  • Action: Send “We Miss You” email with an exclusive track to re-engage them.

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