Income Optimisation Roadmap Session

What we’ll cover:

1 - Consultation

We listen and learn about your business, it’s strengths & weaknesses

2 - Business Audit

After the call, we analyse your business and devise your strategy and roadmap

3 - Follow Up Call

We arrange a time for another session in which we present your Income Optimisation Report

Your Report Will Contain:

Our recommendations as to the fastest route to market

A summary of the tools you need to monetise your creations, skills & knowledge

A longer term strategy that you can use to grow your business

Booking Engine

As a music creator, one of your primary sources of income is the services you provide.

But the truth is, there are likely far more services you could be offering than you currently are.

Below are 4 different kinds of services you could offer:

Performance Services

 Live bookings for events, private livestream performances, remote recording sessions, etc

Creative Services

Where you create music for a purpose, such as sync, film, videogame, custom song for a fan etc

Educational Services

Consultations, music lessons, Seminars, group learning sessions, etc

Fanbase Services

 Meetings with fans, fan group hangouts

What services should you offer?

To work this out ask yourself 3 questions

What are skills and knowledge do you have?

What could you create with that skill and knowledge?

Who can benefit from this creation?

If you are great at writing emotional lyrics, then you might use that skill to create custom songs for people who want to express their feelngs for a loved one.

If you’re a saxophonist who’s also great at playing the nose flute, then you might create a service teaching other woodwind players who want to diversify their playing how they can learn it too.

Creating multiple niche services can be a great way to sell. Instead of offering just ‘drum lessons’, plan 5 different topics of drum lessons, and offer packages of 5 lessons, with a free consultation to start with, about a particular aspect of drumming which you excel in.

How do you sell these services?

Create a Landing Page

You outline the offer, list features & benefits, offer a free consultation, and allow people to book immediately

Locate Your Target Audience

If you’ve done it properly, you will already know your target audience, their pain points, where you can find them

Organic Outreach

Create free content which you share on social media

Run Paid Ads

Target your ideal customers on Google, Youtue, and Social Media

Marketing Engine

The Marketing Engine is one of the most powerful aspects of the SoundSquares Earning Engine.

It consists of:

Sales Funnels

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Email Marketing

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Customer Behaviour Tracking

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Customer Helpdesk

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How do you use it?

1) Determine Product/Market Fit

2) Choose a Traffic Source

3) Offer a Lead Magnet

  1. Offer a Tripwire
  1. Offer a Core Product
  1. Offer a Profit Maximizer
  1. Create the Return Path

Fanbase Membership

Premium content pages for your Supporters, Patrons & Fans, hidden behind a paywall

Do What You Love – Monetize Your Audience – Build Consistent Income

Automatic Monthly Payments – Multiple Membership Plans – Seamless CRM Integration

Your Member’s Area is a part of your website which only paying users can access, hidden behind a login.

Inside, you can give away behind the scenes footage, bootleg recordings, personalised greetings, gig tickets, members only merch, & more, in exchange for monthly payments from supporters, Patrons, & Fans.

A Membership Area is a powerful way for you to build a dependable income. You can create multiple membership tiers, so your audience can upgrade, to get even more cool content.

When used in tandem with your CRM, your Membership Area makes promotion and building relationships a breeze, so you can grow your audience, generate consistent revenue, and achieve financial freedom.

  • Build Lasting Profitable Relationships
  • Convert Fans into Patrons with monthly payment plans
  • Deliver Premium Content in dedicated membership areas for each plan
  • Generate Consistent Revenue with automatic monthly card payments
  • Organise Your Member Data with seamless CRM Integration
  • Manage Your Interactions with automated email sequences
  • Encourage New Signups with a free membership tier, and lead magnets
  • Up-sell Your Fans with up to 3 premium membership plans

Wish you could get paid more for doing what you love?
Your Membership Area is the perfect way to broaden your revenue streams to maximise earnings

Wish it was easier to keep in touch with your fans?
Create engaging email sequences which run on autopilot to nurture new signups

Tired of giving your content away for free on social media?
Use social media to direct traffic to your Membership Area, where you can monetize it

Wish you could make more money from gigs?
Leverage your live audiences – direct them  to your website, where they can purchase your products and become patrons

Whats the point of a Membership Area? All my followers are on social media...

Do you spend the majority of your time creating high-quality, expensive content and giving it away for free? 

It’s time you start leveraging Social Media to Promote You, not them. 

Every single social media post is an opportunity to promote your website and your brand.

Instead of working hard to fund and create beautiful content, only to give it away to Facebook and Instagram, so they can monetize it, keep a portion of your content exclusive, for paying members only, so you can monetize it, through your own website.

Create an Ident to go at the start/end of some of your videos (including your website URL), link directly to your site in posts, and talk about what you have to offer.

What happen when someone joins my Membership Area?

Your Members Area integrates seamlessly with your CRM – meaning all new signups get sorted, automatically tagged, and sent the relevant communications

Whats the benefit of CRM integration?

Your Members Area integrates seamlessly into your CRM, so you can automatically drip feed exciting content with email sequences to new members. Once you’ve created an email campaign, it stays with you forever – you can reuse again and again, for each new signup, harnessing the power of automation, minimizing the time you spend on promotion, so you can focus on being creative.

How am I supposed to keep track of all my members?

Utilize Your CRM’s Comprehensive Overviews

Inside your CRM you can easily monitor the activity of your members, see their purchase & communications history all in one place, allowing you to effectively target them with relevant news, latest products, and up-sells, with precision timing.

How can I get traffic to my members area?

Use Your Live Performances to Drive New Sales

Every live audience member is a potential customer, and every time you perform live is an opportunity to direct those potential customers to your website, and your Members Area.

Keeping fans engaged between your gigs is the way to convert them into super fans. Super fans are the 1% of your fans who will pay you, and this is where your income will come from.

Fans love to feel part of something, and are often willing to invest in you as an artist, in exchange for being part of your clan. Use your Membership Area as a hub for them, so they know where to go to get the latest updates, content and info.

Student Membership

Relationship Manager

Customer Relationship Manager (CRM)

Software to manage interactions with customers, fans, students & clients

Build Relationships – Automate Interactions – Streamline Processes

Increase Sales – Improve Customer Service – Increase Profitability

A CRM is arguably the most important asset of any business. CRMs help businesses build relationships with and serve their customers, in turn building stronger and longer-lasting customer/client relationships.

We can build this functionality directly into your website, allowing you to run your business on autopilot, without ever needing to leave the comfort of your own website.

This software helps to maximize your efficiency, minimize the time you spend managing customers, and ultimately help you to earn faster.

  • Keep Customers Engaged with Automated Email Campaigns
  • Increase Sales with Effective Conversion Funnels
  • Send Engaging Emails with a Drag & Drop Visual Email Builder
  • Effectively Target Customers with Targeted Email Campaigns based on Customer Data
  • Gather Cusomer Data with Seamlessly Integrated Forms
  • Easily Organise Customers with Automatic Lists Sorting & Segmentation
  • Increase Repeat Purchases with Automatic Relevant Product Reminders
  • Explore Client Informationwith Detailed Customer Profile Overviews
  • Drag & Drop Email Builder to help you craft beautiful branded emails 
  • Merge Fields to automatically populate emails with customer information (eg. Dear <first name>)
  • Intelligent Triggers & Behaviours to help you target the right people
  • Scheduled Delivery so you can send emails at the perfect time
  • Performance Tests to refine your email campaigns 
  • 360 Degree Client Overviews to inform you of purchases, communication history & more
  • Automatic Contact Segmentation – to categorise your users and deliver relevant communications
  • Granular Reporting of campaigns and automations
  • Email sequencing – to onboard, engage and nurture your fans, students, clients & customers

Portfolio Website

A Rich & Diverse Content Hub

Beautiful & infinitely customisable

  • Build a premium content library as the base of your membership. 
  • Beautifully designed filterable content grids to display workouts, recipes, articles, tutorials & more
  • Organise content into collections with custom categories & tags

Website

Mentoring

Learn More

Each of our plans comes with a set number of one-to-one mentoring sessions.

These ideo meetings last for 1 hour each and will cover a broad range of topics. We will help you:

Study Your Market

  • Identify Your Valuable Skills & Knowledge
  • Find Market Demand You Can Fulfill
  • Establish Target Audiences
  • Develop Product Offerings

Develop Income Streams

  • Music & Merch
  • Product & Services
  • Lessons & Courses
  • Fan Memberships

Build Marketing Strategies

  • Social Media Marketing
  • Content Creation & Strategy
  • Paid Advertising
  • Affiliate Marketing
  • Email Marketing

Build Your Brand

  • Establish Your Aesthetic
  • Build Your Design
  • Develop Your Vision
  • Build Your Community

Implement Optimisation Technologies

  • Customer Behaviour Tracking
  • Automated Email Marketing
  • Project Management Tools
  • Sales Funnels

Scale Your Enterprise

  • Maximise Customer Lifetime Value
  • Leverage Other People’s Audiences
  • Become an Influencer
  • Outsource Tasks

Music Licensing

E-Commerce Shop

Online Courses

Complete Online Course Creator & Course Hub

Build Passive Income by Selling Your Knowledge & Skills

Scale Your Teaching Service – Work Fewer Hours – Generate More Revenue

Build Social Proof – Demonstrate Your Knowledge

Online Courses are the ultimate scalable asset you create once and sell a thousand times. You only have to make one great course to create a six or seven-figure business. After that, it can run on autopilot. ​​A course can be sold, day or night, to just about anyone on the planet. Additionally, there’s no inventory to manage. You don’t need to have additional overhead if you don’t want to. Creating your own course means you can literally make money while you sleep.

  • Productize your knowledge
  • Make Practice More Fun for Students with guided practice lessons which deliver themselves
  • Build your authority and profile as an educator
  • Offer 1-2-1 coaching as a premium add-on to your course
  • Increase Traffic to Your Site by having students login to practice
  • View your client’s course progress inside your CRM and Support Desk
  • Encourage your students with engagement triggers & interactions
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